JO&JÖ is a new brand, founded in 2014 by the Danish designer Josefine Rex-Dybmose. Since graduating from Copenhagen Academy of Fashion and Design, Josefine has been working with various aspects of fashion and is now ready to launch her first collection. 

The clothes consist of basic wear in high quality fabrics with discrete details and neutral colours - comfortable yet exclusive. These elements combined are the main passion in JO&JÖ's designs.

The designer is inspired by soft shapes, casual atmosphere and the desire to make basic wear that can easily be put together with the rest of your wardrobe.

Besides the main line JO&JÖ will add key items to the collection every season - something to look forward to.